Compete is a web tool designed to help site owners and online businesses find out what the competition is doing. With this information, a strong marketing strategy could be developed to help the company move ahead in the ranks and overcome the competition. The main goal of compete is to supply user with the tools necessary to arm themselves with information. These details can go far in helping the user improve marketing and become more successful.
Compete is a part of the Kantar Media company, which focuses on improving brand marketing online. Kantar Media does this by monitoring the online behavior of consumers all over the world. Through the knowledge and web understanding and experience of the Kantar Media company, Compete is able to better serve clients by guiding them with vital information.
There are many information gathering tools out there. Compete does this, but does so with a focus on providing the necessary information their clients need to get an edge in the market. Of course, how the information is used is left up to the company requesting it. However, these details can prove valuable when planning a marketing strategy or finding a new way to approach a potential market.
Compete is very professional, with a stylized logo and enough color to make the site personable. Colorful line charts and graphs assist the client in understanding the information provided by Compete. Through good organization and proper use of color, Compete has created an easy to use tool that helps users get the most out of the information they are obtaining.
A visitor that would like to register for Compete can do so by clicking either the large green “Signup for Free” button or the smaller “Register” button at the top right hand corner of the homepage. After doing so, the user is taken to the registration form which requests a first name, last name, organization name, email address, and password. The user must manually check the terms of service agreement box and can choose to uncheck the newsletter and daily digest opt in boxes. These are automatically selected, so the user must make a point to decline if they do not wish to receive emails.
Users are given the choice of five different, and diversely priced Compete membership types. The first is the free MyCompete account. This allows one user, basic account features, and the ability to measure and publish audience profiles. The next step up is the Pro Intro account, which runs just under $200 a month. This account type includes up to 50 monthly analytics reports, daily digest, traffic and engagement metrics, daily traffic metrics, and two years of monthly traffic metrics. The Pro Standard account costs just under $300 and upgrades to include 100 monthly analytics reports, demographics metrics, and more. A Pro Advanced account is also available and runs about $500 a month. This option upgrades to 250 analytics reports and many other useful tools. A Pro Enterprise account is also available that allows multiple users and unlimited reports, but requires the client contact Compete for custom pricing.
Compete is definitely intended for a business. Small businesses and start ups may have trouble with the cost of a sufficient Compete membership. Of course users can always start out at a free status, but the prices can get a bit lofty. It seems that Compete is intended more for medium size businesses and up.